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Seo copywriting has a bad name, and there is a good reason for this: years of barely literate content, spat out for a couple of dollars an article, have formed an understandably bad impression of the practice. This led to a proliferation of nonsensical articles online that made little sense. Hence the impression that SEO copywriting is for people who barely speak English and type keyword combinations in their sleep.
How not to do SEO copywriting. Things, thankfully, have changed. Relevance is important, providing value is important, and quality and expertise are important.
Forget everything you think you know about SEO copywriting, and read on while we bust some myths:. Way back when, copywriters would often be issued with a particular keyword density to achieve in anything they wrote.
Nowadays, the precise order of the keywords you want to target is less important. Search engines are getting better at understanding context, which means that you can safely reword phrases to fit the context. It does not matter how many times a keyword or phrase is used; what does matter is the context they are used in and how well they fit. Writing for search engines instead of for people is an outdated practice that no longer has a place in modern SEO.
Firstly, the implication is that the content does not matter; rather the presence of keywords and phrases should be sufficient.
Blogs and almost all other forms of online content need to be created for the benefit of their audience. Great blog posts are written to be read, and wonderful articles are crafted to be consumed and enjoyed. Exceptional content leads to social sharing, blog subscribers, natural backlinks and conversions.
Myth 4: focus on one word or phrase throughout your content For people who are desperate to rank in search engines for a particular word or phrase, there can be a temptation to avoid all synonyms.
A SEO copywriter creates all your digital marketing materials. SEO […]. Have you ever tried reading through each product page on the Apple website? If not, you may want to look through at least a few of their pages. Some of their products, particularly their smartphones, vary only in name and some aesthetic aspects, but almost all of them offer more or less the same features. When it comes to SEO, on-page content is one of the most important factors for ranking well. Blue Corona offers an affordable, turnkey solution for adding quality content service pages, news, blog posts, white papers, etc.
Want Better Website Copy? Trust Content Writing Services […]. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Skip to content. These often-spammy practices, like article-directory marketing and forum posting, did not require high-quality writing, they simply needed a volume of text that included certain words repeatedly. Post Views: 5, Manisha is a regular contributor to online article sites on the topics of on line education, underserved peoples, scholarship and educational excellence.
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